The iPhone 17 has launched, these are the best pre-order deals to expect

The hold is yet over. After a twelvemonth of rumours, Apple has, astatine agelong last, pulled backmost nan curtain connected nan iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max. But it’s besides launched an all-new iPhone Air, an ultra-slim exemplary that replaces nan Plus statement and takes purpose astatine Samsung’s Galaxy S25 Edge.

This is 1 of nan biggest shake-ups to nan iPhone successful years. The caller iPhone Air is Apple’s thinnest telephone ever astatine conscionable 5.6mm thick, making it astir a 3rd slimmer than past year’s iPhone 16 Pro. The tech giant’s had to make immoderate compromises, however: nan Air launches pinch conscionable 1 azygous 48MP rear camera and a smaller battery, though Apple still claims it tin present “all-day artillery life”. Still, it comes pinch a ample 6.5in Super Retina XDR show pinch ProMotion, Ceramic Shield 2 connected nan beforehand and back, and Apple’s latest A19 Pro spot for faster performance. It comes successful 4 colours: abstraction black, unreality white, ray golden and entity blue.

As for nan iPhone 17 Pro? The Pro models boast a caller redesign, featuring a chunky horizontal camera barroom connected nan backmost that resembles Google’s Pixel devices, and Apple’s caller A19 Pro spot inside. They summation 3 48MP cameras, including a caller telephoto pinch up to 8x optical zoom, positive an upgraded 18MP selfie camera. The Pro Max besides lasts up to 39 hours connected a azygous charge. The Pro models travel successful 3 colours: cosmic orange, heavy bluish and silver.

The modular iPhone 17 alternatively focuses connected show and camera upgrades, pinch a bigger and brighter 6.3in surface pinch ProMotion for nan first time, Ceramic Shield 2 and nan A19 chip. It includes a 48MP camera, a caller 48MP ultra wide lens and nan aforesaid selfie camera seen connected nan Air. It comes successful black, lavender, mist blue, sage and white.

Alongside nan caller iPhones, Apple besides revealed nan AirPods Pro 3, Apple Watch Ultra 3, Apple Watch Series 11 and Apple Watch SE 3. The smartphones motorboat connected Friday 19 September, pinch pre-orders opening connected 12 September. Customers tin moreover pre-configure their chosen iPhone 17 up of clip to velocity done checkout erstwhile orders spell live. These are our predictions connected nan champion iPhone 17 pre-order deals.

When tin you pre-order nan iPhone 17, iPhone Air and iPhone 17 Pro successful nan UK?

The iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max will each beryllium disposable to pre-order successful nan UK from 1pm BST connected Friday 12 September. You’ll beryllium capable to pre-order straight from Apple, but different retailers, including Amazon, Currys and mobile carriers, specified arsenic Vodafone and EE, will besides jump successful pinch their ain pre-orders and statement deals connected nan aforesaid day.

You tin already pre-configure your chosen iPhone 17, including nan model, colour, retention size, trade-in and AppleCare options. Payment specifications tin beryllium added connected Apple’s website, too. Apple will prevention everything, truthful erstwhile pre-orders unfastened connected 12 September, each you request to do is cheque it’s correct and click buy, skipping nan accustomed hubbub connected pre-order day.

Apple iPhone 17 price: How overmuch does nan iPhone 17, iPhone Air and iPhone 17 Pro costs successful nan UK?

While rumours up of nan iPhone 17 motorboat suggested a £50 value hike crossed nan full line-up, Apple has mostly kept nan prices nan same. The iPhone 17 and iPhone 17 Pro Max motorboat astatine nan aforesaid starting value arsenic past year’s models. The iPhone 17 Pro is £50 much expensive, however, but that’s only because Apple scrapped nan 128GB model. The guidelines iPhone 17 Pro now starts astatine 256GB, which matches nan iPhone 16 Pro’s 256GB price.

The iPhone Air is nan exception. Starting astatine £999, it costs importantly much than nan aged iPhone 16 Plus, but Apple is pitching it arsenic a Pro-level telephone successful an ultra-thin body, alternatively than an iPhone 16 Plus replacement.

The iPhone 17 comes successful black, lavender, mist blue, sage and white, and it starts from £799 for nan 256GB model. A 512GB action is besides available. Apple has sewage free of nan 128GB version.

The iPhone Air comes successful abstraction black, unreality white, ray golden and entity blue. It starts from £999 for 256GB, pinch a 512GB and 1TB exemplary besides available.

The iPhone 17 Pro and Pro Max travel successful cosmic orange, heavy bluish and metallic (yes, only 3 colours and nary black). The Pro starts from £1,099 for nan 256GB model, and there’s besides a 512GB and 1TB model. The Pro Max starts from £1,199 for nan 256GB model, pinch 512GB, 1TB and a caller 2TB action astatine nan very top.

What iPhone 17 pre-order deals could we spot this year?

Phone carriers won’t beryllium revealing their pre-order deals until Friday, but turning backmost nan timepiece to nan iPhone 16 motorboat could supply immoderate clues arsenic to what iPhone 17 deals we could see. With nan iPhone 17 and iPhone 17 Pro costing nan aforesaid (or somewhat much successful nan Pro’s case) arsenic nan iPhone 16 successful nan UK, we don’t expect bearer deals to disagree excessively heavily. The only chartless is nan iPhone Air, which mightiness spot akin pricing to nan iPhone 16 Pro.

At launch, Sky Mobile had nan astir competitory prices crossed nan iPhone 16 range. The iPhone 16 Pro Max started from £39 per period connected a 36-month plan, pinch nary up-front costs and a £5 information add-on. If nan £50 value hike lands, expect Sky’s iPhone 17 Pro Max scheme to creep person to £41–£42 per month, pinch Sky’s accustomed extras specified arsenic rolled-over information and free streaming connected Sky apps.

Mobiles.co.uk, owned by Currys, offered immoderate of nan champion contracts connected nan Pro models past year, pinch 100GB of information for £39.99 per period and a £169 up-front fee. A akin iPhone 17 Pro woody could costs astir £41–£42 per month, unless nan retailer chooses to support nan monthly value nan aforesaid and set nan up-front interest instead.

For nan guidelines iPhone 17, Sky’s £26 per month, positive £5 for data, is nan lowest imaginable value we expect to spot again. If you’re buying outright, trade-in deals tin prevention you plentifulness of cash. Apple offered up to £645 disconnected pinch a caller instrumentality past year, and Amazon’s programme went up to £599, which should thief offset immoderate value hikes.

Apple has besides unveiled nan AirPods Pro 3 – here’s really you tin pre-order nan caller earbuds